Brand Story
Modamoda is a brand that places technology and innovation at its core values. In 2021, it introduced a new paradigm in gray hair care, making its debut with a groundbreaking solution.
CATEGORY
Hair Care
UNIQUE
Darken Hair
Strengthen Hair
The Challenge
Modamoda started its research with nature, aiming to promote healthy scalp and hair. Through its exploration, the brand discovered the natural antioxidant properties of polyphenols, inspired by the browning phenomenon observed in fruits and plants. Despite the potential, developing products based on this scientific foundation presented significant challenges, requiring extensive research and technological innovation. Pioneering a new field in hair care and creating cutting-edge products is no easy feat. However, Modamoda is committed to taking on these challenges to unlock the 1% possibility of creating groundbreaking solutions.
The Solution
Building on its polyphenol research, Modamoda has developed a scientific approach that extends beyond browning effects to address damaged hair, antioxidant benefits, and overall hair health. By consistently investing in innovation and applying rigorous research, the brand has succeeded in creating unique hair care products that prioritize effectiveness and sustainability. Modamoda’s dedication to combining science with nature ensures its products contribute to healthier, more vibrant lives for its customers.
