Brand Story
Luvum is a cosmetic brand dedicated to bringing beauty into everyday life with a philosophy rooted in strengthening the fundamentals of skin care. With the motto “Slow & Steady,” it emphasizes the idea that, just as plants thrive in harsh environments through strong roots, skin needs gradual and thorough care from the basics to build resilience.
CATEGORY
Skincare
UNIQUE
Overnight Mask
Anti-Aging Cream
The Challenge
Many customers often seek instant results, which can lead to long-term skin issues. Educating customers about the importance of a fundamental and sustainable approach to skincare posed a significant challenge.
The Solution
Luvum provides foundational skincare products aimed at strengthening the skin’s basics and offers tailored special care solutions to address individual lifestyle and skin concerns. As a brand, Luvum empathizes with customers’ concerns and happiness, positioning itself as a supportive partner.
