Brand Story
Beauty of Joseon (BOJ) was inspired by the timeless elegance and natural remedies of Korea’s Joseon dynasty. The brand embraces the philosophy of “Beauty in Relief,” crafting skincare that provides comfort and relaxation to the skin. BOJ combines traditional Korean medicine (Hanbang) with therapeutic, natural ingredients, delivering products that honor heritage while meeting modern skincare needs. True to its values, BOJ is committed to cruelty-free practices, ensuring no animal testing occurs at any stage of production.
CATEGORY
Skincare Brand
UNIQUE
Sunscream
Toner
The Challenge
In a competitive global market saturated with synthetic solutions, many consumers sought natural yet effective skincare products. The challenge was to highlight the efficacy of Hanbang-inspired skincare and make it accessible to a global audience while staying true to its traditional roots.
The Solution
BOJ curated a collection of fan-favorite Hanbang skincare products that blend traditional Korean ingredients with proven therapeutic properties. The brand focused on using natural formulations, incorporating modern technology to enhance product performance, and promoting cruelty-free values to resonate with conscious consumers.
